What is SEO? Well, to put it mildly, it’s a lot. We're proud to say it also happens to be one of the things we are best at. When the web got started up in the early 1990’s there were two big factors that made a site popular: 1) The quality of the content, and 2) The number of sites that link to it. Those were the two factors.
Over the years search engines have become significantly more sophisticated. According many of our industry’s experts, Google is currently using over 150 distinct data metrics. These include social media linking, titles of pictures, number of views on a per page basis, quality of published text, keyword density, geographic factors and scores more.However, there are some metrics that are clearly more influential than others and those are the ones we focus on first.